Generally, this is the process that involves tuning your website to make the pages within it, search engine friendly. SEO does require some technical knowledge - at least familiarity of HTML
Sometimes refered to as SEO Copyrighting or Internet Optimization, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.
By Google's own admission, it is impossible for any web design company or SEO specialist to guarantee to get your website top spot in the search rankings, or even top-10. Some SEOs will promise to rank you highly in search engines, to achieve this they will use "Black Hat" SEO techniques or place you in the advertising section rather than in the actual search results.
What is "Black Hat" SEO?
Black Hat SEO techniques are pretty much frowned upon by the likes of Google and other search engines.
These black hat SEO techniques usually include one or more of the following characteristics:
Using such techniques on your website may get you improved ranking results in the short term. In the longer term however, the search engines will pick up on these unethical techniques and will result on your site being ranked really poorly, or potentially even black listed.
Where do We Fit In?
There are some excellent SEO companies out there who achieve fantastic results and who's sole service is SEO. They will most likely get good results, but they do also come with a hefty price tag!
At Westbury Designs, we employ a number of ethical SEO techniques whilst we design and develop your webite for you.
Firstly, we simply ask if your customers would use a search engine to look for your product or service.
If the answer to this is yes - then the next step we need to focus on is identifying what phrases or terms your customers would type into a seach engine to find your business. Once we have drafted a list of potential search terms we'll advise you as to which keywords we think will work best for your website, and start the optimizing your new website around these terms.
If your main aim in terms of your search engine ranking is to be at the number one spot 24/7, then you are likely to be disappointed. What we ask is that you are realistic in your expectations and understand that achieving a high ranking in the search engines takes time and in most cases, is not achieved over night.
Most organisations still aren't doing the basics to get good ranking results - so there is a big opening for you to sneak ahead of your competitors in terms of hitting the high spots in search engine queries.
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